I'm Renata — a Senior Project Manager with 15+ years at the intersection of marketing, technology, and data. I've led CRM implementations, delivered marketing automation programmes, managed Business Intelligence projects, and built performance frameworks for businesses across property, healthcare, e-commerce, and digital marketing in Australia.
The problem I solve isn't complicated to describe: most businesses invest in the right platforms, generate the right data, and still don't see the commercial return. The gap is almost never the technology. It's the delivery — and what happens, or doesn't happen, to the data it produces. I own that gap, end to end.
I hold a Master's degree in Project Management, an MBA in Digital Management, and a certified Change Management practitioner qualification. My background spans Agile delivery, marketing strategy, business intelligence, and change adoption.
I Close The Gap Between Your Technology And Your Results.
Master's Degree — Project Management
Qualifications & Experience
Certified Change Management Practitioner
Marketing Automation — Strategy, Delivery & Optimisation
15+ Years Cross-Industry Delivery Across Australia
MBA — Digital Management
Certified Salesforce — Platform & Marketing Applications
Business Intelligence Project Management — Practical Delivery at Scale
SALESFORCE
Platforms & Tools
HubSpot
Marketo
Pardot
Klaviyo
Google analytics
Dynamics
power BI
Outcomes Over Outputs
I don't deliver reports. I deliver results. Every engagement is measured against commercial impact, not activity metrics.
how i work
No Dropped Ball
I own the brief end to end — from strategy through to go-live and adoption. No handoff gap. No "that's not my part."
Data-Led Decisions
Every recommendation is backed by what the numbers actually show. Not gut feel. Not assumptions. Evidence.
Ready To Close The Gap?
Let's start with a conversation.